Facebook remains one of the most popular platforms for businesses to advertise their products and services. With more than 2 billion monthly active users, Facebook ads are an excellent way to reach your target audience.
Whether you’ve just launched a new ad campaign or are looking to improve your current results, it’s important to keep track of the performance of your Facebook ads. After all, you can only improve your ad strategy by seeing what works and what doesn’t.
If you want to get the most out of your advertising spend, here are 20 tips on how to maximize your Facebook ads results.
1. Create effective ads
The first step in maximizing your Facebook ads results is to create effective ads. You want to create ads that will catch your audience’s attention, compel them to click, and ultimately drive conversions.
Keep these tips in mind when creating your ads:
- Your ad image – Your ad image is the first thing people will see when they come across your ad. It’s important that your ad image stands out against all the other ads in your audience’s feed.You can do this by creating an eye-catching image that compels your audience to click.
- Your copy – Your headline and copy text is what will convince your audience to click through to your ad. Keep your copy short and to the point, and use positive language to pique your audience’s interest.
2. Track ad performance
It’s important to track the performance of each of your ads so you can determine which ones are working and which ones aren’t. This will help you to decide which ads you should keep and which ones you should remove from your ad sets. Use the Facebook Power Editor to track the performance of your ads.
This platform allows you to track the performance of your ads, create ad sets, and manage your budgets all in one place. You can also use a third-party tool like Hootsuite to track your ads. Once you’ve been monitoring the performance of your ads for a few days or weeks, start to make adjustments to your ad strategy.
Focus on the ads that are working best and try to create variations of those ads that are even more successful. At the same time, eliminate the ads that aren’t performing well so you can focus your budget on the ads that will bring in more revenue.
3. Use the right targeting
One of the most important factors in maximizing your Facebook ads results is targeting. The more specific your target audience is, the more likely you are to convert them into customers. It’s important to note that Facebook’s ad targeting is always changing.
This means that you should check your targeting on a regular basis to ensure it’s still relevant and efficient. Some Facebook ad targeting tips to keep in mind include:
- Create separate ad sets for each of your product or service offerings. This will allow you to optimize each ad set for a particular audience.
- Choose your audience based on their interests, demographics, and psychographics. These targeting options will help you to reach a highly specific group of people that are most likely to react to your ad.
4. Don’t just boost your posts
You might be tempted to boost every post you publish on Facebook, but this isn’t the best way to maximize your ad results. In fact, you may be better off not boosting certain posts at all. Boosting every post could result in artificial engagements from your audience, which Facebook may eventually catch on to and penalize your account for.
Instead of boosting every post, boost only the posts that you think will perform best in terms of engagement. You can do this by setting up an engagement report in the Facebook Power Editor.
Once you’ve created the report, you can filter your posts by likes, comments, or shares. This will help you to identify the posts that are generating the most engagement so you can boost them the most.
5. Use video and carousel ads
The best way to maximize your Facebook ads results is to test out different types of ads. Video ads and carousel ads are two types of ads that can help you generate more engagement and click-through rates.
- Video ads – Video ads on Facebook could be a perfect fit for your business. Not only do they allow you to create a more engaging ad experience for your audience, but they’re also cheaper than other types of ads. Making a video ad is simple, but it’s important to keep in mind that you don’t have much time to grab your audience’s attention. Your video should be between 10 and 15 seconds long, and it should have a clear call-to-action.
- Carousel ads – Carousel ads are essentially several images displayed together in one ad unit. They’re a great way to showcase multiple products or services in one ad, and they often result in increased engagement. Carousel ads are more expensive than single image ads, but they also have higher click-through rates.
6. Boost organic posts
You may want to boost organic posts, but boosting every post could result in artificial engagements. Instead of boosting every post, boost only the posts that you think will perform best in terms of engagement.
Boosting posts that are already gaining organic engagement could help you to increase the reach of your posts, which will ultimately help you to generate more leads. Boosting posts that are already resonating with your audience could help increase their reach.
This will ultimately lead to more impressions and engagements for your posts, which could increase your ad reach even further.
7. Try ad extensions
Ad extensions are graphical elements that you can add to your ads. They enable you to include more information about your business, products, and services in your ads. Ad extensions are clickable images that take your audience directly to the relevant section of your website.
These may include product images, coupons, customer testimonials, and more. The best part about ad extensions is that they’re free, and they don’t take much time to create. Start by creating a new ad, then click the “edit” button in the top right corner. From there, select the “add an ad extension” option.
8. Set a budget and stick to it
A budget is the best way to ensure that you’re maximizing your Facebook ads results without spending too much money. You can set a budget for each ad set that you create. Once you’ve created an ad set, you can select the “budget” option to set a daily or lifetime budget for that ad set.
It’s important to stick to your budget, even if you’re seeing positive results from one of your ad sets. If you start to see your ad set spending skyrocket, pause the ad set and reassess what’s driving the increase in spending so you can make adjustments.
9. Don’t forget about Instagram
Although Facebook and Instagram are two different platforms, they’re still related. Not only do they reach the same user base, but they also have many overlapping demographics. That means that you can take advantage of cross-posting your content between the two platforms.
This means that you can publish one post on Facebook and one post on Instagram, and the post will appear in both places. You can also use Instagram’s ad platform to promote your Facebook posts.
You can create an ad for your Facebook post and promote it on Instagram to reach a wider audience. Facebook’s ad platform converts higher than Instagram, but Instagram’s ad reach is higher than Facebook’s.
10. Ensure your ad copy resonates with your audience
There are some key differences between writing an ad copy for your website and writing an ad copy for Facebook. For example, the average length of an ad on Facebook is between 20 and 30 seconds, whereas an ad on your website could be several paragraphs long.
You also want to keep in mind that the purpose of your ad on Facebook is different than your website. The goal of your website is to sell your product, but Facebook’s goal is to increase engagement.
For this reason, you want to ensure that your ad copy resonates with your audience. You can do this by using positive language, including emotional triggers, and using customer testimonials and product images.
11. Use Facebook’s built-in analytics tools
Facebook provides a wide variety of analytics tools to help you measure the performance of your ads. First, you’ll want to look at the insights tab in the Facebook Ads Manager. By default, these insights will show you the performance of your ads over the last 7 days, but you can change that to show analytics for a longer period.
You can also select which ad sets you want to include in your analytics. The insights dashboard also includes information on your ad’s impressions, clicks, and cost per action (CPA); as well as specific details such as who your ad reached and how many conversions you received. Another key feature of Facebook’s analytics tools is conversion tracking. This allows you to measure how many users who click your ads actually make a purchase.
12. Try Sponsored Stories and Video Ads
Sponsored Stories are a type of Facebook ad that appear in a user’s News Feed. They show what other people have liked, commented on, and shared, which makes them a great way to promote your business. You can target these ads to specific audiences, including those who have already shown an interest in your product or service.
Sponsored stories are a great way to reach a wide variety of people; however, they can be costly. They also run the risk of irritating your followers if you overuse them. If you want to try a more expensive type of Facebook ad, you can try video ads. These ads appear in the feed, next to videos, and in the right-hand side of the screen. Video ads are a great way for businesses to stand out on Facebook.
They give you the opportunity to provide lots of useful information in a short period of time. If you’re having trouble coming up with an idea for a video ad, consider talking about your business, the challenges that your customers face, and how your business solves those challenges.
13. Use Facebook Audience Research Tools
When you’re creating a new ad, you may want to start with Facebook’s Audience Research Tools. You can use these tools to generate a list of target audiences that Facebook suggests you target. By clicking on one of the categories, you can select a sub-category, such as interests and behaviours, to receive a list of suggested audiences.
Once you have a list of audiences, you can create an ad with each of them in mind. You can also use these tools to discover new audiences for your ads. If you want to target a specific group of people, but Facebook doesn’t suggest a relevant audience, you can create a new audience from scratch.
14. Make adjustments based on performance
Over time, you’ll notice notable differences in the performance of your ads. While some ads will perform better than others, you can use this information to improve your ad strategy. Look at which ads are receiving the most clicks and conversions, and consider increasing their spend.
If you notice that a particular ad is receiving few clicks, you may want to decrease its spend to minimize wasted ad spend.
When you notice that certain ads aren’t converting, you can make a few changes to improve their performance. You can change the ad’s headline, add or remove an offer, or even switch up the target audience. When making these changes, be mindful of the time it takes to see results. It could take anywhere from 1 to 14 days to see an ad’s full impact.
15. Split-test ad variations and ad creatives
If you want to see which ad variations and ad creatives work best for your ads, you can use Facebook’s split-testing feature. This allows you to create two different ads, each with a slight variation, and then run them simultaneously to see which one performs best. Split-testing is an excellent way to find out what works best for your ads.
Using the same audience for both ads, you can compare which ad variation gets more clicks, impressions, and conversions. When creating two ads for a split test, make sure you have a reason for each variation. One ad should always be the “control” ad, which means it remains the same in both variations.
16. Leverage Facebook’s ad platforms
In addition to running standard Facebook ads, you can use Facebook’s ad platforms to create unique ads on the platform. If you run a restaurant, for example, you can use Facebook’s food ordering platform to let potential patrons order food directly through Facebook.
You can also use Facebook’s carousel platform to create interactive ads that feature your products or services. Facebook’s carousel ads allow you to create an engaging experience for your audience. You can include a variety of images, video, and text; as well as interactive options, such as product information, pricing, and more.
17. Pay attention to ad platform settings
Your ad’s platform settings determine where your ad will appear on Facebook. They also help you target the right audience for your ad. By default, Facebook gives you several options for your platform settings, but you can always change them.
It’s important to keep track of which platform settings work best for your ads. If you’re using many different types of ads, you may want to create a spreadsheet to keep track of it all.
18. Track your key performance indicators (KPI)
If you want to see exactly how your ads are performing, you can create key performance indicators (KPI) for each ad. Facebook’s ad reporting allows you to track multiple KPIs, including impressions, clicks, conversions, cost per action, and more.
Once you’ve selected the KPIs you want to track for each ad, Facebook will automatically update the metrics for each ad every 24 hours. Not only will you know how well your ads are performing, but you’ll also be able to see which KPIs are most effective for your ads. This can help you to improve your ad strategy even further.
19. A/B test your landing pages
While Facebook ads are a great way to promote your business and get more leads, they’re not very effective if you don’t have a decent landing page. When you create a Facebook ad, you can include a link to your landing page—but is it the right one?
By running an A/B test on your landing pages, you can determine which page is the most effective. For this test, create two different versions of your landing page, such as one with a video and one without, and then send all new visitors to one of the pages.
A/B tests should last at least two weeks to get a reliable result. At the end of the test, you can determine which page was more effective and make any necessary adjustments to your strategy.
20. Don’t forget about Messenger Ads
Facebook’s Messenger app is used by more than 1 billion people on a daily basis. If your target audience is using this app, you can run a Facebook Messenger ad to reach them. You can either promote a website or product with a sponsored message, or you can create a click-to-message ad that allows potential customers to directly message you.
If you choose to run a click-to-message ad, you can create an automated reply to respond to your customers. You can also use Facebook’s built-in engagement tools, such as polls and questions, to start conversations with your customers.
As Facebook’s user base continues to grow, so will the popularity of Facebook Messenger ads. If you have yet to start advertising on this platform, it’s time to get started.
Conclusion
Social media is a great place to start promoting your business online. You can select a few platforms and get started with a small budget.