What Is Facebook Ads? How Facebook Ads Works

Facebook Ads: Let's get started with Facebook ads and how it does work. Previously, I wrote on how to deactivate a Facebook Ad account. You can click here to see how to deactivate Facebook ad account with ease.

In the course of this post, you'll learn more about how data is used to show you Facebook ads without advertisers learning who you are, the controls you have to help determine what ads you get, why you are seeing a particular ad and lot of others.
What Is Facebook Ads? How Facebook Ads Works
Understand what data is used to show you ads on Facebook
Facebook wants you to know how data is used to show you ads without advertisers knowing who you are. Protecting people's privacy is central to how Facebook have designed their ad system.

Your activity across Facebook companies and products 
According to the Facebook help cenyer, Facebook ads are shown to you based on your activity across Facebook companies and products - such as:

- Pages you and your friends like

- Information from your Facebook and Instagram profile

- Places you check in using Facebook

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Your activity with other businesses on Facebook
Unarguably, when you share information like your phone number or email address with a business, they might add it to a customer list that can be matched to your Facebook profile. Facebook can then try to match the ad to the most relevant audience. Bear in mind that you may have shared your information with these businesses by:

- Signing up for an email newsletter

- Making purchases at retail stores

- Signing up for a coupon or discount

Your activity on other websites and apps
Most times, the websites you visit or apps you use can send Facebook data directly by using Facebook business tools (such as a pixel) to help Facebook show you ads based on products or services you've looked at, such as a shirt on a clothing retailer's website. A typical examples of this include:

- When you view one of their web pages

- When you download their mobile app

- When you add a product to a shopping cart or making a purchase on their websites

Your location 
Facebook uses location data to show you ads from advertisers trying to reach people in or near a specific place. Facebook gets this information from sources such as:

- Where you connect to the internet

- Where you use your phone

- Your location from your Facebook and Instagram profile

You Have a Say in the Ads You See on Facebook 
Facebook users can controls ads they see. From an ad directly, you can hide the ad, hide all ads from the advertiser, or let us know about a problem with the ad. Or, you can choose 'Why am I seeing this?' to get more context on why you might be seeing it.

With the aid of your ad preferences, you can review and change the things that influence what Facebook ads you see.

Why You See a Particular Ad on Facebook 
Facebook ad system prioritizes what ad to show you based on what advertisers tell them their desired audience is, and Facebook then match it to people who might be interested in that ad. This means Facebook can show you relevant and useful ads without advertisers learning who you are. Note that Facebook don't sell any individual data that could identify you, like your name.

Read: How to update your primary PayPal payment method for use on Facebook | Step by step

How Facebook Show You Ads
According to the Facebook help center, protecting people's privacy is central to how Facebook have designed their ad system. Let's take a look how you see ads on Facebook.

1. Advertiser chooses a business goal
Facebook advertisers chooses a goal, such as selling a product or increasing awareness of their brand name.

2. Advertiser identifies desired audience
Facebook advertisers tell Facebook their desired audience based on who they think will be the most interested.

3. Advertiser creates ad
The advertiser creates ads to show on Facebook, Instagram and other websites and mobile apps, and then uploads them using Facebook's ad management tools.

4. Facebook then shows you the ad
Facebook takes the advertiser's goal, desired audience and ad to show you ads that we think might be relevant to you, without advertisers knowing who you are - or selling your data to the advertiser.

Does Facebook sell my data? No, Facebook does not sell data to advertisers. This includes personal information like your name or the content of your Facebook posts.

Does Facebook listen to my conversations? No, Facebook doesn't have access to the microphone unless you grant permission such as when you record a video to post on your feed.

Why do I see ads from Facebook on other apps and websites? In addition to Facebook apps and services like Instagram, you could see ads served by Facebook on other websites, apps and connected TVs if they use our advertising products. The Facebook Audience Network is a collection of publishers who support their businesses by displaying ads.

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Facebook Audience Network The Audience Network is a way for advertisers to display ads on websites and apps across devices such as computers, mobile devices and connected TVs. When companies buy ads through Facebook, they can choose to have their ads distributed in the Audience Network.

What Is Facebook Ads? How Facebook Ads Works

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